Law firms tend to think in short-term increments – setting goals for the financial results they want to achieve this year, or the new practices they want to introduce to clients in the next six months. While this short-term thinking may drive immediate activity and help set yearly partner performance objectives, it does not usually create the clarity needed to pull the firm together for maximum impact and long-term growth. A thoughtfully articulated vision and long-term strategic plan, by contrast, focus the efforts of your entire team over a three- to five-year time frame, creating exponential momentum and propelling the firm dramatically forward.